Product Launch Event
An exciting product launch event with demos, presentations, and media coverage. Perfect for unveiling new products, services, or major company announcements with maximum impact.
Duration
1 Days
Destination
Event Venue or Studio
Group Size
150 People
Template Statistics
1
Event Duration
7
Locations
46
Activities
Premium
Template
General Tasks
Tasks to complete before or during the event
- Develop compelling product story and messaging
- Create press kit and media materials
- Design invitations and manage RSVP list
- Book venue with professional A/V capabilities
- Hire event production company
- Coordinate with marketing for social media coverage
- Arrange professional photography and videography
- Create demo stations and display materials
- Prepare executive talking points
- Set up live streaming for virtual attendees
- Plan post-event content distribution
- Coordinate with PR for media outreach
- Arrange product samples or giveaways
- Create follow-up email sequences
Event Itinerary
Day-by-day schedule and activities
Day 1
7 locations planned
Day Tasks
- Finalize all presentation decks
- Brief spokespersons on key messages
- Coordinate with live streaming team
- Prepare backup equipment and materials
Locations
Venue Setup & Tech Check
Event Venue
- Complete venue setup and staging
- Install product demo stations
- Sound check and lighting adjustments
- Test live streaming equipment
Media & VIP Arrivals
Venue Entrance
- Welcome media and press
- VIP check-in and credentials
- Press kit distribution
- Direct to reception area
Pre-Launch Reception
Reception Lounge
- Cocktails and appetizers
- Networking with industry influencers
- Background music and ambiance
- Teaser displays and hints
Main Presentation
Main Stage
- CEO welcome and vision
- Product unveiling moment
- Feature demonstration
- Customer testimonial video
Live Product Demos
Demo Zone
- Hands-on product experiences
- Expert-guided demonstrations
- One-on-one with product team
- Capture attendee reactions
Press Conference
Media Room
- Executive Q&A session
- Media interview opportunities
- Photo opportunities
- Press kit follow-ups
Celebration Party
Event Space
- Dinner and drinks
- Live entertainment
- Team celebration
- Influencer networking
Frequently Asked Questions
Common questions about using this template
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